Ayam Hijrah Frozen

Ayam beku yang segar, tidak tercemar, suci, bersih dan yang paling penting Hallalan Toyyiba. Pemprosesan di Kilang yang diiktiraf oleh JAKIM, IMP, MESTI dan Produk Muslim yang diiktiraf oleh FAMA.

Tuesday, 8 July 2014

AKTIVITI 1: 5 W 2 H of Hijrah Utara Frozen

THE 5Ws 2Hs OF HIJRAH UTARA FROZEN

WHAT?

  • Hijrah Utara Frozen (HUF) is a company involved in Halal frozen food industry.
    • Hijrah - stressing the importance of Muslim consumers to move from accepting Halal food at face value to making sure the food really meets Halal status.
    • Utara - this company serves consumers in Northern region in Peninsular Malaysia.
  • Currently we focus on distributing Ayam Hijrah frozen chicken.
WHY?

  • To cater the needs of Muslim society especially, for frozen Halal food.
  • There are wide market opportunity to expand business internationally.
WHEN?

  • This business just started its operation in May 2014.
WHERE?

  • Penang: Central Seberang Prai, Tanjung Bungah and Batu Feringghi.
  • Kedah: Kulim and its surrounding areas.
WHO?

  • Our target is essentially Muslim consumers.
HOW?

  • We accept customer orders through telephone, text messaging, Whatapps, Facebook (Ayam Hijrah Utara) and blogspot (www.hijrahutarafrozen.blogspot.com)
HOW MANY?
  • Starting in May 2014 until now, this business is estimated to has gained 25% in profit.  Thus, this business has positive market growth rate due to the strengths in resources and expertise.
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