Kumpulan Hijrah Utara Frozen

Nama Ahli Kumpulan:

1. Sabariah binti Othman
2. Suzana binti Muhammad
3. Anna Zareena binti Azaman
4. Noor Faizah binti Yahya

AKTIVITI 8: PROBLEM-BASED LEARNING ON CRISIS MANAGEMENT

CRISIS MANAGEMENT

Food Poisoning Problem

WHO TO ASK	QUESTION TO BE ASKED
Company	Who was in charge for that particular batch/day? Where did that suspected batch/supply goes? Does every rules/procedures is followed?
Supply chains	Does the suspected batch was received on time? What was the conditions of the suspected batch when received? How do you handle the stock received? How the condition of the transportation?
Authority (Hospital & Police)	What are the conditions of the victims? How serious was the problem? Who reports about the problem? How did the food poisoning happens? Who were affected by the incident? How many were affected by the incident?
Victims	What did you do prior to the incident? What makes you suspect that our product was the cause? What other food that you consumed beside our product?
Host/Caterer/Cooks	Where did you get all the raw ingredients? When did you get all the raw ingredients? What method do you use to store the raw ingredients (especially meat product))? How many people involved in preparing the food from the beginning until the end? Has anyone involved in the food preparation fallen ill before the work began?

AKTIVITI 7: USING CONSUMER TREND CANVAS

REFLECTION:

This trend canvas is another interesting tool that can be used not only to come up with product innovation, but almost every aspect in life.  The lesson learnt in this activity is that we need to focus on what particular basic needs to be addressed so that the innovation that we will propose should fulfill the said needs.

AKTIVITI 6: FACING THE FUTURE MARKET

HOW HIJRAH UTARA FROZEN GOING TO FACE FUTURE MARKET

There are 3 trends that could influence HUF performance over the next decade:

Demand Trends

• A billion new consumers definitely spell opportunity for HUF to expand our business but to maintain our quality & preserve our unique method of chicken meat processing, we want to focus on supplying to specific niche market.
• To appeal to environmental-conscious consumers, we dedicate ourselves to ensure that byproducts of chicken meat processing will be turned into organic compost.  As for our packaging, we strive to find alternative, environmentally friendly packaging so that our customers would not feel guilty of purchasing our products.
• As for shifting demographics, we will tap into different market segment.
• Our Ayam Hijrah range definitely address the health & wellness concerns of our customers due to the fact that our chickens are antibiotic residue-free.
• Due to modernization & concentration of frozen food trade, we strive to use modern tools to process our product so that we will be a step ahead & different from our competitors.

External Factor

• We will patent our processing method because we need to protect our unique chicken meat processing method so that this will be our competitive advantage.

Supply Trends

• We would increase our cold storage facility so that we would not be affected greatly by the volatile input costs.
• Cutting process and wrapping process will use machine so that we could overcome the shortage of labour.

ACTIVITIY 5: MACRO ENVIRONMENT EFFECT.

How Hijrah Utara Frozen react towards macro environment effect. 

Social factors: Changes in social trends may affect demand for the companies’ products. For end users who concern on 'halal' issue, hygiene and nutrition,  HUF  need to respond to these changes by conveying an information pertaining the advantages and the differences between product of HUF with other brands in the market.  Producing a product that support balanced diet by removing all the excess fats from the chicken and change consumer perception of unhealthy chicken consumption (obesity).  This message can be done through public relation program and advertising. 

Legal factors: HUF complies with JAKIM, FAMA, MeSTI and IMP, thus this will enhance the promotion program by creating more awareness towards the recognition given by reputable authorities and so the public will be satisfied.  HUF will also apply a good manufacturing practice in weights and measures in packing purposes.   Ex: every pack will contains +- 1.2 -1.4 kg of solid chicken meat. 

Economical factors:  HUF will look at these major factors such as buying patterns and purchasing power of the consumers.  For example, as incomes go up, people prefer to buy what they see as superior variant of a product.  As people become cash rich and time poor, they prefer to switch to foodstuffs that they can quickly process on.  HUF is ready to cook, and so consumers have less time to prepare for meal.  

Political factors: Two important campaign currently highlighted by Malaysian Government which concerning on promoting  SME industry as well as Malaysian will become No 1 Halal Food provider in the world.  HUF will support this government campaign and initiative.  We believe our product are nutritious and are prepared in a healthy and simple way.    

Technology factors:  For ready made product produced by HUF are oven heated product and microwavable.  As the Demand of the ready food serve is high, HUF  is produced Chicken Chop ready and Satay that can easily serve by put in the microwave and oven before eat.  

As a conclusion, HUF are moving forward with all the macro environment factors that come in. People tend to get information from press as well as food labeling on what good food for them. They listen to people like NGO and government spokesperson.  They also listen an advise from teacher and nutritional.   As for future strategic planning HUF should acquire market researcher and food technologies who enable the company to keep in tunes with the changing environment.  Despite of that, HUF should effectively transmit the company message that frozen chicken and its product line are nutritionally acceptable provided they are made in the way. 
The challenge now is to keep listening to consumers and to external environment in order to continue to give those consumers the best value healthy frozen food 

*  Reference :  Case study from Mc Cain food, one of the world largest frozen food companies. 

AKTIVITI 4: BAGAIMANA MOBILE APPS MEMBANTU PERNIAGAAN KAMI

Several reasons how mobile app can help Hijrah Utara Frozen.  

*  77 % world population are online. 

Target local customers and provide special offers

Customers who are on the go seem more likely to engage with brands if they are localized. Hijrah Utara Frozen (HUF) serves  a local community, thus our company are  more likely to get more leads from the people in that region if we have a mobile strategy.

Provide better customer support

Good customer support is crucial to keep getting new referrals, and a mobile app is an excellent channel for delivering support instantly and efficiently. It is also a great way to scale our customer support by introducing new channels of communication and delivery directly from the app.

Collect feedback and data about customer behavior

A mobile app can be a simple method for collecting information on how HUF customers are using our products and services and what they like (and possibly don't like) about our products.

In addition, with a well designed app, we can learn more about HUF customers, from their locations, job roles, ages, spending limits, and much more. This data could be useful when we tailors communications and potential offers to them.

*Further Explanation*

• Mobile apps function as customer touch point whereby customer can easily find information about HUF at the tips of their fingers.
• HUF customers can easily access internet services that previously accessible through desktop/netbook/PCs 
• Customers today need real time response, thus HUF can use auto responder to provide immediate replies to our customers' enquiries.
• We can update information in the background, at the same time allowing HUF customers to access other information while they wait on the apps to load.
• Mobile apps provide a form of advertising that customers, especially HUF customers, could carry in their pocket.

AKTIVITI 1: 5 W 2 H of Hijrah Utara Frozen

THE 5Ws 2Hs OF HIJRAH UTARA FROZEN

WHAT?

• Hijrah Utara Frozen (HUF) is a company involved in Halal frozen food industry.
• Hijrah - stressing the importance of Muslim consumers to move from accepting Halal food at face value to making sure the food really meets Halal status.
• Utara - this company serves consumers in Northern region in Peninsular Malaysia.
• Currently we focus on distributing Ayam Hijrah frozen chicken.

WHY?

• To cater the needs of Muslim society especially, for frozen Halal food.
• There are wide market opportunity to expand business internationally.

WHEN?

• This business just started its operation in May 2014.

WHERE?

• Penang: Central Seberang Prai, Tanjung Bungah and Batu Feringghi.
• Kedah: Kulim and its surrounding areas.

WHO?

• Our target is essentially Muslim consumers.

HOW?

• We accept customer orders through telephone, text messaging, Whatapps, Facebook (Ayam Hijrah Utara) and blogspot (www.hijrahutarafrozen.blogspot.com)

HOW MANY?

• Starting in May 2014 until now, this business is estimated to has gained 25% in profit.  Thus, this business has positive market growth rate due to the strengths in resources and expertise.

AKTIVITI 3: Impak Generasi Y ke atas Ayam Hijrah

IMPAK GENERASI Y KE ATAS AYAM HIJRAH

Impak Positif

1. Hijrah Utara Frozen (HUF) mengaplikasi penggunaan teknologi digital seperti mengambil pesanan secara maya memandangkan Gen Y amat cenderung pada penggunaan teknologi.
2. Ayam Hijrah yang dijual oleh HUF bebas sisa antibiotik, menjadikan ia pilihan tepat untuk Gen Y yang datang daripada keluarga yang mementingkan pemakanan berkhasiat.
3. Ayam Hijrah dihasilkan daripada daging ayam tempatan yang segar - sesuai dengan trend Gen Y yang cenderung kepada produk tempatan.

(Sumber trend: "How Gen Y Eats Culinary Trend Mapping Report" dalam FOOD-navigator-usa.com)

Impak Negatif

1. Gen Y cenderung kepada communal eating, jadi mereka cenderung untuk makan di luar berbanding menyediakan makanan sendiri.
• perkenalkan tawaran produk baru yang mudah untuk disediakan oleh Gen Y supaya mereka boleh menjemput orang makan di rumah mereka.
• tingkatkan perbelanjaan promosi untuk mendidik Gen Y bahawa menyediakan makanan sendiri sebenarnya lebih mudah dan berkhasiat berbanding makan di luar, jadi Ayam Hijrah amat membantu memudahkan penyediaan makanan yang dimasak di rumah.

(Sumber trend: Lachman, et al. (2013).  Gen Y: Shopping & Entertainment in the Digital Age.  Urban Land Institute Foundation)

AKTIVITI 2: Kenapa Ayam Hijrah?

KENAPA AYAM HIJRAH EDARAN HIJRAH UTARA FROZEN PERLU MENJADI PILIHAN?

• Proses penyembelihan yang 100% mematuhi hukum syarak.
• Ayam yang diperdengarkan bacaan ayat suci Al Quran bermula dari proses penyembelihan hinggalah ia dibekukan untuk dijual.
• Ia tidak melalui prosedur renjatan elektrik sebelum disembelih.
• Ayam yang bebas daripada sisa antibiotik.
• Ayam dibekukan sejurus selepas proses pembersihan - tiada pencemaran bendasing berlaku.
• Mempercepatkan proses memasak kerana ayam sudah dipotong dan dibasuh.
• Usus ayam dikeluarkan sebelum dicelur dan dicuci.
• Penghantaran percuma untuk kawasan terpilih.
• JAMINAN wang dikembalikan.

Perbezaan Ayam Hijrah dan ayam biasa. Ketahui kelebihannya...

 

Assalamualaikum

Semoga pembaca sihat selalu.  Disini
saya ingin berkongsi kepada pembaca semua tentang kelebihan Ayam hijrah berbanding dengan ayam biasa. 

Sesungguhnya mencari halallan Toyyiba adalah satu tuntutan.  Ayam Hijrah adalah solusi kepada surirumah dan wanita bekerjaya yang bertanggungjawab menyediakan bersih dari fizikal, berkhasiat, suci dan yang paling penting makanan yang disediakan Insyaallah akan menjana keperibadian Ummah.

Apa yang anda tunggu lagi......Ayam Hijrah pilihan anda.