There are 3 trends that could influence HUF performance over the next decade:
Demand Trends
- A billion new consumers definitely spell opportunity for HUF to expand our business but to maintain our quality & preserve our unique method of chicken meat processing, we want to focus on supplying to specific niche market.
- To appeal to environmental-conscious consumers, we dedicate ourselves to ensure that byproducts of chicken meat processing will be turned into organic compost. As for our packaging, we strive to find alternative, environmentally friendly packaging so that our customers would not feel guilty of purchasing our products.
- As for shifting demographics, we will tap into different market segment.
- Our Ayam Hijrah range definitely address the health & wellness concerns of our customers due to the fact that our chickens are antibiotic residue-free.
- Due to modernization & concentration of frozen food trade, we strive to use modern tools to process our product so that we will be a step ahead & different from our competitors.
- We will patent our processing method because we need to protect our unique chicken meat processing method so that this will be our competitive advantage.
Supply Trends
- We would increase our cold storage facility so that we would not be affected greatly by the volatile input costs.
- Cutting process and wrapping process will use machine so that we could overcome the shortage of labour.
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